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High-end brand of InterContinental Hotels Asia Pacific first store in Shanghai
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The world's largest hotel group InterContinental Hotels today announced that its high-end boutique hotel officially entered the Hotel Indigo brand in Asia Pacific, the first hotel in Shanghai Bund, is expected to open by the end of this year. InterContinental's Hotel Indigo boutique hotel brand, the main advocate for the design, and hotel facilities without red tape for business and leisure travelers, the main neighborhood culture, the hotel design and service fully integrated into the local atmosphere surrounding the different parts of the Indigo Hotel guests are in a different city culture. InterContinental Hotels Group's Greater China president, Bosi Yuan said that China as the InterContinental Hotel Indigo brand into the Asia Pacific market, the first country will continue to introduce new hotel brand and expand the number of hotels to further enhance the InterContinental in China position. Currently, InterContinental Hotels has been and five real estate development company, signed a management contract Hotel Indigo, in addition to opening soon in Shanghai Bund Hotel Indigo, the next three years, is located in Xiamen, Taipei, Hong Kong and Bangkok, Thailand INTI Grid hotel will be opened. 37 world is now opened Hotel Indigo, while over 59 are under construction. InterContinental Hotels Group owns the UK manages, leases or managed more than 4,500 hotels, more than 650,000 rooms, distributed in over 100 countries and regions. Currently, InterContinental Hotels Group's 132 hotels across China opened the first, second and third tier cities, covering the four hotels from which to high-end brands, respectively, InterContinental Hotels, Crowne Plaza, Holiday Inn and Express by Holiday Inn brands, also Intercontinental in Greater China have more than 149 hotels under construction, opening soon in Shanghai Bund Hotel Indigo InterContinental Hotels Group Asia Pacific Hotels introduced the fifth first hotel brand. Data analysis based on global hotel company STR Global data show that InterContinental Hotels Group brand hotels in Greater China now has 15% market share and build brand hotels in 28% of the market. The first half of this year, Intercontinental Group operating margin increased by 22% compared to last year, of which a considerable Greater profitability, the average price per room can house sales increased by 29.4%, second only to the continental United States, the second in the world largest market, the current annual turnover of Greater China Intercontinental has more than 10 billion U.S. dollars.